Any tips for these types of cases?
Here's an example: Bank A and Bank B are the two major players in the U.S. Bank A has reduced credit cards fee to zero. Bank B wants to understand why.
Thank you.
Hi,
this is related to the customer value, weither it's retention of existing customer or attracting new ones. Here is I would proceed :
1. Understand the root cause / trigger of such action
2. Evaluate the customer value by identiying the different revenu generated per customer
3. Run the economics of reducing credit cards fees
Hope this helps
Best
Benjamin
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