In the solution, why are we dividing by “1000 CPM”?
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Anonymous A
on May 26, 2022
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Calculating the solution
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Top answer
Ian
on May 26, 2022
Coach
Top US BCG / MBB Coach - 5,000 sessions |Tech, Platinion, Big 4 | 9/9 personal interviews passed | 95% candidate success
Hi there,
Let's learn 2 lessons here :)
1) CPM = cost per mille. As in, the cost of 1,000 clicks. You divide by 1,000 to get the single click rate
2) Good consultants learn how to figure things out/research on their own. A 2 second google search would have given you the answer here!

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Pedro
on May 27, 2022
Coach
BAIN | EY-Parthenon | Roland Berger | Former Principal | FIT & PEI Expert
CPM: cost per thousand. ;)
When you don't know what a term is, you have to ask. In this case, as Ian points out, you should google.
Doesn't make sense to try to answer a case if you are not understanding the terminology.
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