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Has anyone done the Mercado Reforma case from Darden 2021 and have any idea how you would lay out a structure / framework to tackle the question?

Case Case Interview
New answer on May 06, 2024
4 Answers
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Shivaan asked on May 06, 2024
Have an interview on Wednesday and trying to get as many done as possible! I have done a lot before just new to Lounge!

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Agrim
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replied on May 06, 2024
BCG Dubai Project Leader | Learn to think like a Consultant | Free personalised prep plan | 6+ years in Consulting

Can you specify your concern in the case solution?

The case-writer wants you to move away from standard framework approach and instead work on a project-plan style approach. An approach is not really a framework - but that is the requirement in this case (by the case writer). In which case, the project plan has to range from ideation to research, MVP prototype, market-testing, and production launch. No other way in life to do a project except with that approach.

If you wish to create a framework regardless - then the key question in the case is around decision making parameters for the opportunity - so you can structure it accordingly.

Happy to discuss the case further with you and work it through over a session.

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Hagen
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replied on May 06, 2024
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
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Cristian
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replied on May 06, 2024
#1 rated MBB & McKinsey Coach

Shivaan, 

Could you provide more context as to what you find challenging? Also, feel free to provide a sample structure yourself. 

This way we can be more tailored with our answers and hopefully more helpful.

Best,
Cristian

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Pedro
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replied on May 06, 2024
Bain | Roland Berger | EY-Parthenon | Mentoring Approach | 30% off first 10 sessions in May| Market Sizing | DARDEN MBA

That  is not a strategy case. It's a case for IDEO, a design thinking consulting firm. As such, it uses a different approach to cases and business problems in general. 

If you are preparing to strategy consulting, you should skip that case.

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