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Kenya Animal Feed Market Challenges

Kenya Animal Feed Market Challenges Experience the real job as a consultant by working on simulated projects and get the best preparation for your dream job in consulting!
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4.2 (77 ratings)

As a Business Graduate you will not immediately be attracted to work in a sector outside of the traditional sectors like Banks, Consumer Goods, Telecom etc. However, the Agriculture sector is huge and incredibly important to any economy and thus just as exciting.

For this project simulation we have a client in Kenya who is a local governor that wants to get foreign investors to invest in the Kenyan Animal Feed Industry. So it's something completely different from what you're used to, but very good practice nonetheless. The governor has asked us to convince European feed producers and investors to enter the Kenyan market to tackle their challenges. Kenya is facing significant under-supply in the market with very high cost of feed products.

The project simulation consists of two different parts. In the first part we will look into the market challenges of the sector. We need to figure out what is causing the under-supply and the high cost first. Then we move to part 2 which are the market opportunities. We focus on analyzing how big the market is and how much of an opportunity it is. Once we complete these two aspects we can move on to pitch this opportunity to investors, producers and partners.

During this project simulation you will learn how to run an analysis when data isn't always fully available. Thus you improve your creativity in finding the right information. You will learn that there are parallels between a sector like the animal feed sector and the consumer goods sector. You will learn more about the Animal Feed sector itself and you will gain more knowledge about the African Agricultural market.

Go to project "Kenya Animal Feed Market Opportunities"