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Company case by Oliver Wyman
Oliver Wyman Case: Full Electrons Ahead
125.1k
Times solved
Intermediate
Difficulty
Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise them on how to adjust the product offering.
I. Background
II. Analysis - 1. Identifying the problem
II. Analysis - 2. What could be possible reasons?
II. Analysis - 2. What could be possible reasons? - a) Idea 1: Battery warranty
II. Analysis - 2. What could be possible reasons? - b) Idea 2: Cooperation with energy provider
II. Analysis - 2. What could be possible reasons? - c) Idea 3: Online distribution for model “150”
III. Conclusion
125.1k
Times solved
Intermediate
Difficulty
Do you have questions on this case? Ask our community!
The case follows a linear storyline and is designed to be presented to the candidate by an interviewer. The interviewer should read through it to understand the structure ahead of the interview. Depending on the desired focus area of the interview – quantitative or qualitative – additional questions can be addressed along the way, e.g. estimation of EV market share (see Diagram 1) or general discussion of risks and challenges in the EV industry.