Which type of Case questions can I use Growth Share Matrix in ?

Hi,

I do not recommend using this matrix as the initial structure since it's too narrow and does not help you with diagnostics. I can hardly imagine a situation when you really have to draw down such matrix. Moreover, it may sound like a textbook approach. Though feel free to use the concepts like "cash cow" in your analysis.

You can use it while problem-solving the solution at the end of the case in the revenue growth cases or portfolio strategy cases.

Here is the typical structure for revenue growth cases:

Analyze the market:

• Size and growth rates
• Segments (geographical, customer, product)
• Distributors / Suppliers
• Regulation
• Key market trends

Analyze the competitors:

• Market shares, growth rates, profits
• Product / customer / geographical mix
• Products (Value proposition)
• Unit economics (Value proposition vs. price vs. costs)
• Key capabilities (Distribution, supply, assets, knowledge, etc)

Analyze our company:

• Market share, growth rates, profit
• Product / customer / geographical mix
• Products (Value proposition)
• Unit economics (Value proposition vs. price vs. costs)
• Key capabilities (Distribution, supply, assets, knowledge, etc)

How to increase revenues:

• How to increase the scope: Product / customer scope, geographical scope
• How to improve value proposition (How to fix your weaknesses and improve your strengths; Potential increase in price and volumes)
• How to answer the competitors (Unique or hard to build property and contracts; Customers / suppliers / complements with lock-in; Reputation and relationships; Organizational capabilities; Product features and know-how)
• Other benefits of scale (Spreading Fixed costs, Change in technology, Bragaining power)

Best