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Which one would result in more revenue this year?

caseinterview intemittentsales Revenue analysis
New answer on Aug 23, 2020
1 Answer
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mehrasa asked on Aug 22, 2020
I am a business consultant. I am preparing for BCG/ Bain. Would like to work with advanced/pro members

Dear community member

I have a question regarding a case study mentioned in Bain&company website, here is the link

https://www.bain.com/careers/interview-prep/case-library/fashioco-case-study/

my Q is about the second part: Which one would result in more revenue this year?

in this part, I got confused about the calculation of intermittent sales. why in the calculation, we have 10 million people in both 40$ and 75$ purchase...

to me, it should be

2.5 mil person * 40$ AND

7.5 mil person * 75$

look forward to having your opinion.

Thank you

I want to be notified about updates regarding this question via email

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Ian
Expert
Content Creator
 replied on Aug 23, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi Mehrasa,

Very important lesson here in casing: The details matter!

The case is indeed correct.

Option A (Rewards Program):

# of customers: 10M (assume flat)

Estimated number of customers participating in Y1: 25%​

------------------------------------------------

Option B (Intermittent Sales):

Customers (flat): 10M

See the difference? Intermittent sales says nothing about customer breakdown changing, while the rewards program does.

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mehrasa on Aug 24, 2020

Thank you Ian for the reply :)

Ian on Aug 24, 2020

My pleasure!

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