I'm struggling to understand why you would ever want to use a top-down approach for market sizing. My understanding is that top-down means starting form a big pool and taking some percentage of that to equal the market size e.g. passengers at Heathrow = total passengers at UK airports* percentage market share of Heathrow (some semi-arbitrary number...). Why would this ever be more accurate than bottom-up e.g. Heathrow runways * runway utilization * plane takeoff/hour/runway * max capacity/plane (domestic/international) * plane utilisation (peak/non peak) * #runways *#working hours/day * #days/year?
Can someone please give a different example of a market sizing from the side of top down and bottom-up, where top-down makes some sense?