I've made it to the final round of interviews at a small marketing consulting firm and have been given a take-home case study where I'm asked to address customer rentention concerns for a "no-name" service-based company in the travel sector.
I am unsure how to prepare my presentation in such a way that it aligns with consulting norms. Specifically, I'm having difficulty developing a structure that is MECE. The factors to evaluate for customer rentention/engagement are not discussed in the consulting materials I've studied so far. Any tips of how I can begin framing the "problem"?
Many thanks for any help!
