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Difference between competitor-based and value-based pricing strategy

Competitor Analysis pricing pricing strategy value based pricing

Most recent answer on Nov 04, 2021

Florian

Expert

Highest-rated McKinsey coach (ratings, offers, sessions) | 500+ offers | Author of The 1% & Consulting Career Secrets

Florian

Expert

gave the best answer on Nov 04, 2021

Highest-rated McKinsey coach (ratings, offers, sessions) | 500+ offers | Author of The 1% & Consulting Career Secrets

Hey there, I agree with Sidi and Pedro on the conceptual nature of the question. I disagree with Sidi on the notion that cases will always cover value-based pricing. In general, I'd be cautious with absolutes related to ... (read entire answer)

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on Nov 04, 2021 on Nov 04, 2021
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Expert question: How to use value-based pricing?

BCG McKinsey pricing value based pricing

Recent activity on Feb 27, 2019

Anonymous gave the best answer on Feb 21, 2019

Hi, My short answer would be you should use value-based pricing if the market allows it. According to economic theory your price should depend on the value you deliver and the cost you provide it for (vs the competito ... (read entire answer)

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3.4 k
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6
Total Upvotes

on Feb 27, 2019 on Feb 27, 2019
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