Hi, I think Vlad did a very good job with listing the drivers. I would only add to his answer that you need to consider the type of business. In general price increase can be better managed in B2B... (more)
Hi Enzo, I would strongly recommend to get on Coursera and check the online courses they have to offer, the format is great and the content is generally of a very good quality. Morever, you can fin... (more)
Hi Mike / Mustafa, interesting case. On a general note: In any kind of subscription business (like Madflix) an interesting analysis to conduct is a cohort analysis. So how do KPIs (revenue, ch... (more)
Hi Laura, for Germany Simon-Kucher & Partners is the go-to address for marketing, sales and pricing! They have been identified by numerous business journals (e.g. brand eins, managermagazin) as... (more)
