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How would you approach a real customer segmentation project for a retail bank?

projects retail bank

Recent activity on Feb 27, 2019

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gave the best answer on Feb 27, 2019

#1 Coach for Sessions (4.500+) | 1.500+ 5-Star Reviews | Proven Success (➡ interviewoffers.com) | Ex BCG | 10Y+ Coaching

Hi Anonymous, I agree with Vlad that the final goal of the analysis is critical to define a proper segmentation and therefore the first level of a structure. Possible examples of segmentation for a second level of the ... (read entire answer)

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on Feb 27, 2019 on Feb 27, 2019
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