Your are basically about a framework that merges the Ps and the Cs here, which I typically refer to as the 'business framework' (cf. Victor Cheng). Where is your product? your price? your go-to-market?
My go-to is a version of the following:
- Industry / competition
- Go to Market / logistics / supply chain
- Company capabilities / others
This is too many branches though (I like to limit to 3 or 4 branches at most), so I often merge some or outright remove if obviously out of scope; the 'others' at the end ensures this remains MECE