Consulting Q&A – Ask Questions about Your Career

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Market Sizing: How would you set a product revenue goal for Instagrams stories ad?

BCG McKinsey and Bain Market analysis Market sizing marketsize marketsizing

Most recent answer on Jul 21, 2022

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

gave the best answer on Jul 20, 2022

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there, You'll learn a lot more from this by trying it out yourself first! Why don't you post your approach here and we can provide commentary? Hint: Do you think it's easier to think about your/your peers' usage of I ... (read entire answer)

35
Total Upvotes

on Jul 21, 2022 on Jul 21, 2022
Last Activity

Market Size Singapore Car Subscription

estimation market sizing marketsize

Question edited on Apr 13, 2022

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

gave the best answer on Apr 13, 2022

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there, That's too simplified! You can't just take a random # out of the population and call it a day. Market sizing is about breaking the problem down into logical segments that move you from guessing towards estimat ... (read entire answer)

15
Total Upvotes

on Apr 13, 2022 on Apr 13, 2022
Last Activity

Starting a market sizing case

Market sizing marketsize

Most recent answer on Dec 31, 2021

McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers

gave the best answer on Jan 15, 2019

McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers

Hi Anonymous! Please refer to this excellent article on Preplounge: https://www.preplounge.com/en/bootcamp.php/case-cracking-toolbox/identify-your-case-type/market-sizing Cheers, Sidi

3.9 k
Views

5
Total Upvotes

on Dec 31, 2021 on Dec 31, 2021
Last Activity

Market Size of an Ice Rink (£) per annum

Most recent answer on Jul 10, 2021

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

gave the best answer on Jul 10, 2021

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there, I think this approach is pretty sound! No major issues spotted here...the one thing we can't see though is your assumptions/#s...important that these are sound!

20
Total Upvotes

on Jul 10, 2021 on Jul 10, 2021
Last Activity

How many candies does china consume annually?

AT Kearney Bain BCG Boston Consulting Group Market sizing marketsize marketsizing McKinsey McKinsey & Company Oliver Wyman

Most recent answer on May 16, 2021

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

gave the best answer on May 15, 2021

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there, Overall this is a good approach! That said, I would question your assumption around the elderly not eating candy at all. I would also question your assumption that all children eat 1 candy a day. So, I t ... (read entire answer)

1.4 k
Views

22
Total Upvotes

on May 16, 2021 on May 16, 2021
Last Activity

Estimate number of hospital beds in the Uk

Bain BCG booz allen hamilton Boston Consulting Group Kearney Market sizing marketsize McKinsey McKinsey & Company Oliver Wyman

Most recent answer on May 16, 2021

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

gave the best answer on May 15, 2021

#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there, This approach absolutely works! I agree that top-down does work well (and would be my preferred option as well) If you wanted to do bottom-up, basically you'd want to estimate the number of towns, small ci ... (read entire answer)

2.3 k
Views

38
Total Upvotes

on May 16, 2021 on May 16, 2021
Last Activity

Market Size by Age: Confused !

Interview marketsize MBB

Most recent answer on Sep 01, 2020

Top rated Case & PEI coach/Multiple real offers/McKinsey EM in New York /12 years recruiting experience

gave the best answer on Aug 30, 2020

Top rated Case & PEI coach/Multiple real offers/McKinsey EM in New York /12 years recruiting experience

Hi Kass, For patients living with cancer the reason you want to know about time spent with the disease is because the size of the market depends on how much you can sell. The amount of drugs you can sell depends on th ... (read entire answer)

1.4 k
Views

7
Total Upvotes

on Sep 01, 2020 on Sep 01, 2020
Last Activity

How many deliveroo drivers are there in London?

market size Market sizing marketsize marketsizing

Recent activity on Jun 07, 2018

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

gave the best answer on Jun 07, 2018

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi, You can calculate it from the demand and supply sides: Demand side: Population of London % of the population that orders food on demand (use the sample of your friends and family) Frequency - How many ti ... (read entire answer)

4.9 k
Views

4
Total Upvotes

on Jun 07, 2018 on Jun 07, 2018
Last Activity

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