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In an issue tree for profitability framework, where do you factor in questions about market etc.?

Framework issue tree market questions MECE profitability profitability analysis
Most recent answer on Oct 26, 2023
The best answer (on Jun 03, 2022) is from:
Sidi
Expert
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Sidi
Expert
gave the best answer on Jun 03, 2022
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Hi Kay, this is indeed one of the fundamental things that you need to learn in order to rigorously disaggregate the value drivers of a business. The driver tree allows you to identify the numerical drivers and sub-drive ... (read entire answer)
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on Oct 26, 2023 on Oct 26, 2023
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