Consulting Q&A – Ask Questions about Your Career

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CASE: MECE structure to suggest "paid" features & basic in a freemium product?

Case structure and frameworks case study MECE New product Pricing case study Product Manager
Most recent answer on Aug 31, 2022
The best answer (on Sep 15, 2020) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Sep 15, 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Hi, I recommend using the Product Development frameworks. They include the analysis of companies vision and strategy, customer segments and needs, etc. You can find a lot of product frameworks in the following books: ... (read entire answer)
5
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1.7 k
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16
Total Upvotes
on Aug 31, 2022 on Aug 31, 2022
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What would be the feasible answer/approach for this pricing case study question?

brainteaser Pricing case study Pricingstrategy
Most recent answer on Oct 23, 2020
The best answer (on Oct 29, 2020) is from:
Sidi
Expert
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Sidi
Expert
gave the best answer on Oct 29, 2020
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Hi! This can only happen if the two phones have different price levels, and a shift towards the cheaper phone has happened after the price increase, and the price of the cheaper phone after the price increase is still ... (read entire answer)
2
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1.1 k
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16
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on Oct 23, 2020 on Oct 23, 2020
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Google wants to launch a subscription based product like Netflix. How would you price this product?

growth strategy Pricing case study Pricingstrategy
Most recent answer on Apr 30, 2020
The best answer (on Apr 03, 2020) is from:
Axel
Expert
Bain Consultant | Interviewer for 3 years at Bain |Passionate about coaching |I will make you a case interview Rockstar
Axel
Expert
gave the best answer on Apr 03, 2020
Bain Consultant | Interviewer for 3 years at Bain |Passionate about coaching |I will make you a case interview Rockstar
I would look at this angle from three angles: 1. What price do we need to have to be competitive with other market offers (Netflix, Hulu, etc) 2. What value do our customers see in our product and what is their will ... (read entire answer)
8
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2.1 k
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23
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on Apr 30, 2020 on Apr 30, 2020
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Value-based pricing = Cost savings + Revenue gain

Case Interview Pricing case study
Recent activity on Apr 30, 2019
The best answer (on Apr 30, 2019) is from:
Sidi
Expert
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Sidi
Expert
gave the best answer on Apr 30, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Hi! WTP is derived from the additional value that the product generates for the user. This additional value consists of the sum of additional revenue and cost savings + any "intangible" benefits that might play a role ... (read entire answer)
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1.8 k
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1
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on Apr 30, 2019 on Apr 30, 2019
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