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How should we think about adding a new feature to food delivery app?

consumer products New Market Entry New product Product introduction
Most recent answer on May 29, 2023
The best answer (on May 25, 2023) is from:
Cristian
Expert
#1 rated MBB & McKinsey Coach
Cristian
Expert
gave the best answer on May 25, 2023
#1 rated MBB & McKinsey Coach
Hi there,  I assume this is a case prompt :) It might make sense to come up with a suggested answer that we can give feedback on. It's more helpful for you this way.  Best,Cristian
3
Answers
478
Views
24
Total Upvotes
on May 29, 2023 on May 29, 2023
Last Activity

CASE: MECE structure to suggest "paid" features & basic in a freemium product?

Case structure and frameworks case study MECE New product Pricing case study Product Manager
Most recent answer on Aug 31, 2022
The best answer (on Sep 15, 2020) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Sep 15, 2020
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Hi, I recommend using the Product Development frameworks. They include the analysis of companies vision and strategy, customer segments and needs, etc. You can find a lot of product frameworks in the following books: ... (read entire answer)
5
Answers
1.7 k
Views
16
Total Upvotes
on Aug 31, 2022 on Aug 31, 2022
Last Activity

Market sizing - Digital parking marketplace launch in Germany - Top down estimation (1/2)

Market sizing New product
Most recent answer on Oct 10, 2021
The best answer (on Oct 07, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Oct 07, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
It's very simple: Do the approach the is the easiest for you given the question. Fundamentally, you need to take the approach that just makes the most sense in that circumstance. Quickly think about the key assumptions ... (read entire answer)
2
Answers
1.6 k
Views
20
Total Upvotes
on Oct 10, 2021 on Oct 10, 2021
Last Activity

AC @ Stepstone

customer retention customer service New product
Most recent answer on Apr 04, 2021
The best answer (on Apr 04, 2021) is from:
Clara
Expert
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Clara
Expert
gave the best answer on Apr 04, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Hello! Have you tried looking for common contacts on LinkedIn? Since none of us seems to be able to give too much info about them, prehaps that is worth a shot Cheers, Clara
2
Answers
1.4 k
Views
26
Total Upvotes
on Apr 04, 2021 on Apr 04, 2021
Last Activity

Was könnte im AC kommen?

customer retention New product
Most recent answer on Apr 01, 2021
The best answer (on Apr 01, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Apr 01, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there! Some people speak German here, but if you're able to ask in English you're more likely to get more respnses :)
1
Answer
1.4 k
Views
4
Total Upvotes
on Apr 01, 2021 on Apr 01, 2021
Last Activity

Stepstone Case Study

customer retention customer service New product
Most recent answer on Apr 01, 2021
The best answer (on Apr 01, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Apr 01, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there! Some people speak German here, but if you're able to ask in English you're more likely to get more respnses :)
1
Answer
1.6 k
Views
5
Total Upvotes
on Apr 01, 2021 on Apr 01, 2021
Last Activity

Key buckets to consider when solving a "new product launch" case

market entry New product
Most recent answer on Mar 23, 2021
The best answer (on Mar 22, 2021) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Mar 22, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, This is about right! I would say 1) The answer does depend on the specific prompt but this is generally right 2) I would argue market sizing is important to do first (not 3rd) - if the market is small and ... (read entire answer)
3
Answers
4.3 k
Views
44
Total Upvotes
on Mar 23, 2021 on Mar 23, 2021
Last Activity

New product and new market

competitive response Competitor Analysis New Market Entry New product
Most recent answer on Jul 20, 2020
The best answer (on Jul 14, 2020) is from:
Clara
Expert
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Clara
Expert
gave the best answer on Jul 14, 2020
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Hello! Sorry, could you clarify what you mean with class, bootcamp and website? You mean PrepL? A priori seems okay, but this is only the 1st degree of depth, for sure not enaugh to assess whether would be enaugh or ... (read entire answer)
2
Answers
2.0 k
Views
4
Total Upvotes
on Jul 20, 2020 on Jul 20, 2020
Last Activity

New Product Launch: where to focus

New product
Recent activity on Apr 29, 2019
The best answer (on Apr 29, 2019) is from:
Sidi
Expert
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Sidi
Expert
gave the best answer on Apr 29, 2019
McKinsey Senior EM & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 350+ candidates secure MBB offers
Hi! In order to approach this like a strategy consultant, please forget the typical "case book approaches". As a consultant, you would never start your work with doing arbitrary qualitative research to "understand the ... (read entire answer)
3
Answers
3.6 k
Views
17
Total Upvotes
on Apr 29, 2019 on Apr 29, 2019
Last Activity

Product launching case

Framework New product
Recent activity on Apr 08, 2018
The best answer (on Apr 08, 2018) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Apr 08, 2018
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Hi, I recommend starting with clarifying the objective - Which metrics you need to achieve with the product? Then I will follow up with the structure: Analyze the market: Size and growth rates Segments (geogra ... (read entire answer)
2
Answers
21.7 k
Views
22
Total Upvotes
on Apr 08, 2018 on Apr 08, 2018
Last Activity

Mobile insurance case - Germany - Digital business model

business concepts business model Case Deloitte Digital Digital digitalization New product strategic value Value Chain
Recent activity on Nov 17, 2017
The best answer (on Nov 17, 2017) is from:
Jacopo
Expert
Project leader BCG, Bain and A.T. Kearney / 200+ real interviews
Jacopo
Expert
gave the best answer on Nov 17, 2017
Project leader BCG, Bain and A.T. Kearney / 200+ real interviews
Hi Anonymous A, From my understanding, you want to answer this question: is there a potential to launch a mobile/digital brand in Europe for P&C (property & casualty) insurance? If so, what are the key attenti ... (read entire answer)
1
Answer
4.0 k
Views
6
Total Upvotes
on Nov 17, 2017 on Nov 17, 2017
Last Activity

Mercedes-Benz Proposes One Key Fits All Locks on New Cars

New product
Recent activity on May 04, 2017
Anonymous gave the best answer on Apr 18, 2017
Hey rosario77, No expert here but I'll give me 2 cents. First I would ask some questions to get a better feel for the situation: 1) What exactly does this new key do when compared to regular keys? I don't know any ... (read entire answer)
2
Answers
3.5 k
Views
5
Total Upvotes
on May 04, 2017 on May 04, 2017
Last Activity
12 results

Consulting Q&A – Ask Questions about Your Career

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