Your objectives are
- to make the transition between the two frameworks fluent
- to facilitate your work by gathering before information that will be useful later
At this scope, I would advise to adopt the following hierarchy:
1) Market Analysis: good to place it at the very beginning, because it helps understanding how the market is and if it looks attractive;
2) Analysis of the resources and capabilities of our company: does our client even have the sufficient resources to pursue the desired strategy? Is there any obstacle there?
3) Profitability analysis: this is usually the core, present in the majority of the cases. How does the P&L look like? How is the revenues model? How the cost structure? Let´s put some numbers out there!
4) Market Entry Strategy / Competitive Response: these two frameworks almost never go together in the same case and they can both be placed at this point. Points (1) and (2) of this list will give us precious information to be able to tackle these frameworks successfully.
5) Pricing / M&A or JV / Marketing Strategy: also these three frameworks almost never will appear in the same case. They can be placed at the very end because the information from all the previous points will give a substantial help in solving them.