Consulting Q&A – Ask Questions about Your Career

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Market Sizing Case Interview -- What's Involved?

Case Interview consulting Market analysis Market sizing
Most recent answer on Oct 24, 2023
The best answer (on Oct 20, 2023) is from:
Hagen
Expert
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hagen
Expert
gave the best answer on Oct 20, 2023
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hi there, First of all, congratulations on the progress in the application process with the consulting firm thus far! I would be happy to share my thoughts on your question: First of all, and contrary to what other coac ... (read entire answer)
7
Answers
458
Views
53
Total Upvotes
on Oct 24, 2023 on Oct 24, 2023
Last Activity

Bottom Up Market Analysis

Market analysis Market sizing
Most recent answer on Feb 01, 2023
The best answer (on Feb 01, 2023) is from:
Hagen
Expert
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hagen
Expert
gave the best answer on Feb 01, 2023
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hi Adam, I think this is an interesting question that may be relevant for many people. I would be happy to share my thoughts on it: Unfortunately, a bottom-up approach may not be the most appropriate method for this spe ... (read entire answer)
4
Answers
683
Views
28
Total Upvotes
on Feb 01, 2023 on Feb 01, 2023
Last Activity

Case Question - What are the drivers for the accomodation market?

growth strategy Market analysis Market sizing
Most recent answer on Aug 30, 2022
The best answer (on Aug 21, 2022) is from:
Emily
Expert
Ex McKinsey EM & interviewer (5 yrs) USA & UK| Coached / interviewed 300 +|Free 15 min intro| Stanford MBA|Non-trad
Emily
Expert
gave the best answer on Aug 21, 2022
Ex McKinsey EM & interviewer (5 yrs) USA & UK| Coached / interviewed 300 +|Free 15 min intro| Stanford MBA|Non-trad
I love questions like this! Consulting companies are trying to make cases which don't fit traditional structures more and more as they want to see how you think, not whether you can remember a framework. When you're fac ... (read entire answer)
6
Answers
928
Views
60
Total Upvotes
on Aug 30, 2022 on Aug 30, 2022
Last Activity

Market Sizing: How would you set a product revenue goal for Instagrams stories ad?

BCG McKinsey and Bain Market analysis Market sizing marketsize marketsizing
Most recent answer on Jul 21, 2022
The best answer (on Jul 20, 2022) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Jul 20, 2022
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You'll learn a lot more from this by trying it out yourself first! Why don't you post your approach here and we can provide commentary? Hint: Do you think it's easier to think about your/your peers' usage of I ... (read entire answer)
3
Answers
847
Views
35
Total Upvotes
on Jul 21, 2022 on Jul 21, 2022
Last Activity

case study

Market analysis market entry strategic value
Most recent answer on Jan 26, 2022
The best answer (on Jan 25, 2022) is from:
Stephan
Expert
Former BCG Con and political advisor here to help you crack the case (MBB, Europe & MidEast, non-business backgrounds)
Stephan
Expert
gave the best answer on Jan 25, 2022
Former BCG Con and political advisor here to help you crack the case (MBB, Europe & MidEast, non-business backgrounds)
Thank you for sharing this case study. If you are looking for feedback, feel free to post your approach/solution, and other coaches and myself will happily comment. You cannot expect coaches to come here and solve the c ... (read entire answer)
3
Answers
933
Views
18
Total Upvotes
on Jan 26, 2022 on Jan 26, 2022
Last Activity

Market Sizing Approach in 7-Eleven Case

Cases Market analysis market entry Market sizing
Most recent answer on Dec 31, 2021
The best answer (on Apr 16, 2020) is from:
Adam
Expert
Ex Bain/ A.T. Kearney: Principal with >10 years global consulting and recruiting experience and >150 interviews
Adam
Expert
gave the best answer on Apr 16, 2020
Ex Bain/ A.T. Kearney: Principal with >10 years global consulting and recruiting experience and >150 interviews
Hi, I think I would start with customer segments (broad buckets) and then make some assumptions about basket size and store traffic. You could think about customer segments linked to the time of day (i.e. 'use-case' ... (read entire answer)
7
Answers
3.9 k
Views
16
Total Upvotes
on Dec 31, 2021 on Dec 31, 2021
Last Activity

How to structure an exploration offer?

Market analysis
Most recent answer on Sep 19, 2021
The best answer (on Sep 19, 2021) is from:
Hagen
Expert
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hagen
Expert
gave the best answer on Sep 19, 2021
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years
Hi John, First of all, it's great to hear that you found an even more fulfilling profession for yourself! This is indeed an interesting, very specific question, so I'm happy to give you my perspective on it: For the pro ... (read entire answer)
2
Answers
662
Views
28
Total Upvotes
on Sep 19, 2021 on Sep 19, 2021
Last Activity

What does growth rate tell us?

Bain & Company BCG Market analysis McKinsey & Company
Most recent answer on Aug 25, 2021
The best answer (on Aug 25, 2021) is from:
Pedro
Expert
Bain | EY-Parthenon | Roland Berger | Market Sizing | 30% off in March 2024
Pedro
Expert
gave the best answer on Aug 25, 2021
Bain | EY-Parthenon | Roland Berger | Market Sizing | 30% off in March 2024
Yes, it's the same logic with either positive and negative numbers. The conclusion is that you are losing market share which means your competitors are doing something better than you, and you need to find out what that ... (read entire answer)
7
Answers
1.2 k
Views
90
Total Upvotes
on Aug 25, 2021 on Aug 25, 2021
Last Activity

Company demand vs. market demand

demand demand and supply industry industry trend Market analysis market dynamics
Most recent answer on Apr 12, 2021
The best answer (on Apr 12, 2021) is from:
Clara
Expert
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Clara
Expert
gave the best answer on Apr 12, 2021
McKinsey | Awarded professor at Master in Management @ IE | MBA at MIT |+180 students coached | Integrated FIT Guide aut
Hello! I think it´s pretty simple! Just compair their maket share with: The market share from the top 20 biggest players n the industry The # of players in the industry´s long tail And that´s it, simple co ... (read entire answer)
2
Answers
1.2 k
Views
23
Total Upvotes
on Apr 12, 2021 on Apr 12, 2021
Last Activity

What framework or approach to use for an IT services company strategy?

business model growth strategy IT Strategy Market analysis
Most recent answer on Apr 10, 2021
The best answer (on Apr 09, 2021) is from:
Adi
Expert
Accenture, Deloitte | Precision Case Prep | Experienced Interviewer & Career Coach | 15 years professional experience
Adi
Expert
gave the best answer on Apr 09, 2021
Accenture, Deloitte | Precision Case Prep | Experienced Interviewer & Career Coach | 15 years professional experience
Hi Roberto, I replied to your other detailed Q&A (https://www.preplounge.com/en/consulting-forum/drivers-and-future-demand-for-tm-service-models-in-it-services-market-9888). Not sure what are you trying get out ... (read entire answer)
3
Answers
973
Views
29
Total Upvotes
on Apr 10, 2021 on Apr 10, 2021
Last Activity

Analysing competition when determining market attractiveness

Case Interview competition Framework Market analysis market entry
Most recent answer on Dec 14, 2020
The best answer (on Dec 13, 2020) is from:
Ian
Expert
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Ian
Expert
gave the best answer on Dec 13, 2020
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate
Hi there, You're absolutely right! One is not necessarily more attractive than the other! The best thing to look at, in realitty is expected margins and expected market share. That's what really matters. That said, ... (read entire answer)
5
Answers
1.6 k
Views
61
Total Upvotes
on Dec 14, 2020 on Dec 14, 2020
Last Activity

How to capitalise untapped market?

Market analysis market estimation market size
Most recent answer on Jul 17, 2020
The best answer (on Jul 15, 2020) is from:
Axel
Expert
Bain Consultant | Interviewer for 3 years at Bain |Passionate about coaching |I will make you a case interview Rockstar
Axel
Expert
gave the best answer on Jul 15, 2020
Bain Consultant | Interviewer for 3 years at Bain |Passionate about coaching |I will make you a case interview Rockstar
Hi, In order to answer this question you would need to have a better understanding of the segmentation of the market: - Are there product categories that are untapped and attractive? - Are there customer segments ... (read entire answer)
3
Answers
1.2 k
Views
13
Total Upvotes
on Jul 17, 2020 on Jul 17, 2020
Last Activity

Mkt Sizing question

Market analysis Market sizing
Most recent answer on Jan 22, 2020
The best answer (on Jan 22, 2020) is from:
Udayan
Expert
Top rated Case & PEI coach/Multiple real offers/McKinsey EM in New York /6 years McKinsey recruiting experience
Udayan
Expert
gave the best answer on Jan 22, 2020
Top rated Case & PEI coach/Multiple real offers/McKinsey EM in New York /6 years McKinsey recruiting experience
Hi, One approach is highlighted below : Few things to remember when sizing this market It is important to divide umbrella purchases into planned vs impulse buys given the nature of the market For planned p ... (read entire answer)
6
Answers
1.8 k
Views
7
Total Upvotes
on Jan 22, 2020 on Jan 22, 2020
Last Activity

Market sizing case

Market analysis market estimation market size Market sizing
Most recent answer on Jan 22, 2020
The best answer (on Jan 19, 2020) is from:
Luca
Expert
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached
Luca
Expert
gave the best answer on Jan 19, 2020
BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached
Hello, You could approach the problem in 2 different ways: Estimating the number of hotels and airbnb apartments in Paris and their occupancy (then you can increase it by a small percentage to include people that ... (read entire answer)
3
Answers
2.1 k
Views
1
Total Upvotes
on Jan 22, 2020 on Jan 22, 2020
Last Activity

Hello smart people, please can someone help me with how to crack this market sizing case? Size of e-commerce in Africa

market Market analysis
Most recent answer on Jan 21, 2020
The best answer (on Jan 20, 2020) is from:
Gautham
Looking to practice and learn with committed folks on a daily basis. Cheers !
Gautham gave the best answer on Jan 20, 2020
Looking to practice and learn with committed folks on a daily basis. Cheers !
2
Answers
1.4 k
Views
1
Total Upvotes
on Jan 21, 2020 on Jan 21, 2020
Last Activity

Starting with "Analyzing the Industry"

Case Interview industry Market analysis
Most recent answer on Jun 18, 2019
The best answer (on Jun 18, 2019) is from:
Francesco
Expert
#1 Coach for Sessions (4.000+) | 1.500+ 5-Star Reviews | Proven Success (➡ InterviewOffers.com) | Ex BCG | 10Y+ Coaching
Francesco
Expert
gave the best answer on Jun 18, 2019
#1 Coach for Sessions (4.000+) | 1.500+ 5-Star Reviews | Proven Success (➡ InterviewOffers.com) | Ex BCG | 10Y+ Coaching
Hi Anonymous, I agree with Vlad, you should always consider a market analysis in a market entry case and there are definitely numbers you can analyze there. The reason why some candidates give the impression that th ... (read entire answer)
3
Answers
2.5 k
Views
8
Total Upvotes
on Jun 18, 2019 on Jun 18, 2019
Last Activity

Question for Research Analyst Interview

Market analysis Research
Question edited on Jun 14, 2019
The best answer (on Jun 14, 2019) is from:
Daniel
Daniel gave the best answer on Jun 14, 2019
Hi, regarding your structure, have a look here: https://en.wikipedia.org/wiki/Porsche#Production_and_sales. You get some good ideas about how to structure when looking at the numbers. Generally, car manufacturers' produ ... (read entire answer)
1
Answer
1.8 k
Views
2
Total Upvotes
on Jun 14, 2019 on Jun 14, 2019
Last Activity

Expected overall market size for the company, regardless of the business model selected?

Deloitte First Time Case Interview! Help Appreciated! Market analysis market size
Recent activity on Mar 22, 2019
The best answer (on Mar 22, 2019) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Mar 22, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Sorry, what's the question exactly?
1
Answer
3.1 k
Views
1
Total Upvotes
on Mar 22, 2019 on Mar 22, 2019
Last Activity

How many gas stations are there in USA? better to do it demand or supply side?

Market analysis
Recent activity on Mar 18, 2019
The best answer (on Mar 18, 2019) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Mar 18, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Hi, The gas station solution starts with demand but then switches to supply to fulfill that demand. Thus It's a mix. Pls search this forum for a similar question on gas stations in Paris. Best
3
Answers
2.9 k
Views
3
Total Upvotes
on Mar 18, 2019 on Mar 18, 2019
Last Activity

estimate the size of the car rental market in the UK?

Market analysis
Recent activity on Mar 18, 2019
The best answer (on Mar 18, 2019) is from:
Vlad
Expert
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
Vlad
Expert
gave the best answer on Mar 18, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
How would you do it? Happy to give some feedback
1
Answer
2.4 k
Views
1
Total Upvotes
on Mar 18, 2019 on Mar 18, 2019
Last Activity
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