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Increasing Ad Slots: Potential Effects?

EY-Parthenon Case: Virtual Marketplace

Most recent answer on Aug 10, 2023

Jonathan asked on Aug 10, 2023

In calculating the additional revenue for Option #1 (increasing the ad slots from 3 to 4), the case assumes that the fill rates remain the same. Can we assume, however, that there might be a decreased fill rate in respo ... (read entire question)

2
Answers

292
Views

0
Total Upvotes

on Aug 10, 2023 on Aug 10, 2023
Last Activity

Calculating the solution

EY-Parthenon Case: Virtual Marketplace

Most recent answer on May 27, 2022

gave the best answer on May 26, 2022

Hi there, Let's learn 2 lessons here :) 1) CPM = cost per mille. As in, the cost of 1,000 clicks. You divide by 1,000 to get the single click rate 2) Good consultants learn how to figure things out/research on their own ... (read entire answer)

2
Answers

779
Views

12
Total Upvotes

on May 27, 2022 on May 27, 2022
Last Activity

Total Revenue calculation.

EY-Parthenon Case: Virtual Marketplace

Most recent answer on Nov 26, 2020

Vlad

Expert

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Vlad

Expert

gave the best answer on Nov 25, 2020

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi, I haven't seen the case, but I guess its because CPM is 1 thsd views Best

3
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1.3 k
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7
Total Upvotes

on Nov 26, 2020 on Nov 26, 2020
Last Activity

Looking for exciting discussions from the community?

Very good applicants differentiate between expensive premium inventory -10 % of ad impressions at € 15..

EY-Parthenon Case: Virtual Marketplace

Most recent answer on Oct 23, 2020

Anonymous gave the best answer on Oct 23, 2020

These things are what we call business judgement or intuition. A general understanding of what drives businesses across sectors and the ability to transfer this to new sectors taht you have not worked with. Typically ... (read entire answer)

2
Answers

1.4 k
Views

16
Total Upvotes

on Oct 23, 2020 on Oct 23, 2020
Last Activity

Core product examination

EY-Parthenon Case: Virtual Marketplace

Most recent answer on Oct 07, 2020

Anonymous gave the best answer on Oct 07, 2020

These advertising revenues is what the management seeks to focus on in the case (the core product has already been screened and shows no further potential due to fierce competition in pricing). If it's not in the ... (read entire answer)

2
Answers

2.4 k
Views

14
Total Upvotes

on Oct 07, 2020 on Oct 07, 2020
Last Activity

Q: Business model and customer needs

EY-Parthenon Case: Virtual Marketplace

Most recent answer on Jul 06, 2020

gave the best answer on Jul 02, 2020

Sorry? The case very explicitly states the the business model as such: "The interviewee should understand here that the core product of online marketplaces is connecting demand and supply and thus generating fee rev ... (read entire answer)

2
Answers

4.2 k
Views

12
Total Upvotes

on Jul 06, 2020 on Jul 06, 2020
Last Activity

Fill Rate and increase of slots

EY-Parthenon Case: Virtual Marketplace

Most recent answer on Apr 19, 2020

Daniel

Expert

McKinsey / ex-Interviewer at McKinsey / I will coach you to rock those interviews

Daniel

Expert

gave the best answer on Mar 21, 2020

McKinsey / ex-Interviewer at McKinsey / I will coach you to rock those interviews

Hi Nadja, Your idea is good in theory, but you risk to erode your own pricing if you do that. What would probably happen is that the advertisers wouldn't purchase the slots until the end of the period, when they know ... (read entire answer)

3
Answers

4.9 k
Views

33
Total Upvotes

on Apr 19, 2020 on Apr 19, 2020
Last Activity

7 results

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