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Can you take a typical example about horizontal ,concentric and lateral products

2x2 Matrices and the BCG matrix

Most recent answer on Aug 04, 2021

Gaurav

Expert

#1 MBB Coach(Placed 750+ in MBBs & 1250+ in Tier2)| The Only 360 coach(Ex-McKinsey + Certified Coach + Active recruiter)

Gaurav

Expert

gave the best answer on Dec 26, 2020

#1 MBB Coach(Placed 750+ in MBBs & 1250+ in Tier2)| The Only 360 coach(Ex-McKinsey + Certified Coach + Active recruiter)

Hi Ngô! Here are some typical examples of these product diversification strategies: Concentric is the simplest, it's basically companies selling similar products in almost the same customer segment, for example, a c ... (read entire answer)

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2.0 k
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56
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on Aug 04, 2021 on Aug 04, 2021
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Creating a BCG matrix

2x2 Matrices and the BCG matrix

Most recent answer on Mar 17, 2021

Anonymous gave the best answer on Mar 15, 2021

Why not do it in powerpoint? If you don't have expensive chart plugins like thinkcell or mekkographics, you can just add an empty chart for a coordinate system (if you do need a quantitative scale) and then add bubbles ... (read entire answer)

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15
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on Mar 17, 2021 on Mar 17, 2021
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What parameters should be taken into consideration when deciding where we stand on each of the axes?

2x2 Matrices and the BCG matrix

Most recent answer on Aug 04, 2020

gave the best answer on Aug 04, 2020

Hi Jakob, Happy to help given I'm ex-BCG myself! There are a few answers here. If the item is quantifiable (i.e. market growth), then the answer is easy. The middle point in the data is the middle point on the m ... (read entire answer)

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on Aug 04, 2020 on Aug 04, 2020
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Looking for exciting discussions from the community?

What is the difference between 2by2 matrix decision making and BCG matrix?

2x2 Matrices and the BCG matrix

Recent activity on May 01, 2020

Luca

Expert

BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

Luca

Expert

gave the best answer on Apr 26, 2020

BCG |NASA | SDA Bocconi & Cattolica partner | GMAT expert 780/800 score | 200+ students coached

Hello Farhat, BCG matrix is a specific (and good) example of a 2by2 decision making matrix. You can find useful information on this here: https://strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html Fee ... (read entire answer)

6
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3.5 k
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34
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on May 01, 2020 on May 01, 2020
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