Question: A client has an issue in fall in revenue on a product and we want to know what questions to ask the client.
As a consultant what are the questions to be asked to the client? could you please list the questions in the order of asking?
Here's my Response:
1. Have you increased the product selling price? If so why?
2. Was there any change in Marketing or PR strategy for that product?
3. How many customer complaints received and how many of them are unresolved customer complaints?
4. Was this product featured in Public/social media on non performance?
5. With the MI/analytics, which customer base has reduced buying this product?
6. What are the source of revenue for this product?
7. Was there a negative social media campaings which drops the revenue?
8. What are the cutomer complaints for this product?
9. Is there a specialised team to look after the live defects?
10. Have we included product managment team to know/aware of this issue?
11. What is the industry trend set for this product?
Please review and share your thoughts.