I have encountered many cases in which the issue is "we want to understand why are revenues/profits declining and what to do". I have found useful to structure the first part of the problem (cause) by trying to understand external and internal factors.
I would like to know if I should address the second part (what to do) in the initial strucure or do this once the cause has been identified? also what alternative structures are there to frame these kind of cases?
(edited)