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sales increase

business concepts
New answer on Nov 30, 2021
6 Answers
679 Views
Anonymous A asked on Oct 06, 2021

Currently, the team makes an average of 44 calls per day, and gets a sale on 14% of them. Based on your analysis, the client sets an internal benchmark of making 55 calls per day and converting on 16% of them. If all team members hit this benchmark, how much will sales increase? (Ans: 43%),

How do you get this answer?

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Ian
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replied on Oct 06, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

I love Agrim's answer as it shows you how you have to setup this problem yourself!

For most problems in cases, a table is a fantastic way to organize things.

Just so you're able to do this next time, take the following approach:

Think first: “What am I trying to solve for”?

Then, figure out the high-level formula. As in, what major components need to be setup.

Finally, fill in that high-level thinking with the actual numbers you have and solve for the missing piece!

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Agrim
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replied on Oct 06, 2021
BCG Dubai Project Leader | Learn to think like a Consultant | Free personalised prep plan | 6+ years in Consulting
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Hagen
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replied on Oct 06, 2021
#1 Bain coach | >95% success rate | interviewer for 8+ years | mentor and coach for 7+ years

Hi there,

This is indeed an interesting, very specific question, so I am happy to provide my perspective on it:

  • Generally speaking, you simply need to take the additional number of leads into context with the current number of leads.
  • At the moment, each employee does 44 * 14% = 6.16 leads per day. In the future, each employee will do 55 * 16% = 8.8 leads per day. Simply take the difference of 8.8 - 6.16 = 2.64 leads per day and put it into context to the current number of leads: 2.64 / 6.16 = 43%.

In case you want a more detailed discussion on the whole case study and what the ideal approach would be, please feel free to contact me directly.

I hope this helps,

Hagen

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Pedro
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updated an answer on Oct 06, 2021
30% off in April 2024 | Bain | EY-Parthenon | Roland Berger | Market Sizing | DARDEN MBA

Sales increase = Additional Sales / Initial Sales 

= (55*16% - 44*14%) / (44*14%) 

= (55*16%) / (44*14%) - 1 = 8.8 / 6.16 - 1 = 43%
 

(edited)

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Antonello
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replied on Oct 06, 2021
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi!

Post your solution or how you would structure this problem.

I'll be happy to give you some tips on how to get to the solution by yourself!

Best,

Anto

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Marco-Alexander
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updated an answer on Nov 30, 2021
Former BCG | Case author for efellows book | Experience in 6 consultancies (Stern Stewart, Capgemini, KPMG, VW Con., Hor

(edited)

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Ian gave the best answer

Ian

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