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Presentation for final round interview?

Anonymous D asked on Sep 13, 2017 - 3 answers

I'm in the application process for a very small niche consulting group within the industrials (metals) space, and moved through two phone interview rounds with the general manager and head of the consulting division. For the final round, they have asked me to prepare a presentation to give to about 3-4 senior people, followed by Q&A. The details are as follows:

Prepare a presentation on a subject of your choice which establishes a situation that represents a problem to a client and describes an approach to identifying / quantifying a solution and giving a solution.

I already have a topic in mind but am not sure how to give this presentation in a consulting approach since I have working in market research the past few years and don't have consulting experience. My topic will be related to "market entry" so would it be fair to structure my presentation in a manner consistent with how a typical market entry case would unfold (i.e. questions about the company, market sizing and competitive landscape, which entry strategy to use, etc.)?


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replied on Sep 13, 2017
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Dear Anonymous,

Congratulations on your final assessment step!. The structure of your presentation should be similar to the structure you would present in a case interview (remember, there is no correct structure or unique answer). I would recommend this structure, as a guide, which I had used in several projects:

1) Executive summary: key messages to give to your audience

2) Competitive landscape: this topic is broad, so present the information that is relevant for your case (demand analysis, economy, regulations, trends, competition). For instance, if laws are critical for the market you are assessing, probably this topic deserves a whole slide.

2) Proposed strategy (which takes into account the company profile, strengths, weaknesses, etc.).

- If your presentation is long, you can even develop a business plan for each function that is relevant to the firm. Otherwise, this part can go in back up

3) Projections: All critical projections to implement the business, some typical examples are financials, CAPEX (especially in mining & metals projects), labour (especially in markets where high skills labor is constrained), etc.

Other recommendations:

1) I don't know how much time do you have for your presentation but have in mind that, as a rule of thumb, 6 minutes per slide is standard for Senior Executives

2) Rehearse your presentation several times and try to record yourself. This will give you 100% confidence during the presentation

3) Try to identify ahead the critical question that the audience would ask and be prepared for them. It is better if you have back up slides for these potential questions

4) Be careful with your story telling, spelling, grammar, margins, colours, etc. Remember that in consulting the final deliverable has to be perfect.

Success in your presentation.



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replied on Sep 13, 2017
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Hi Anonymous,

I agree with Hugo; I have reported below a couple of additional elements you may want to add to the list:

  1. Goal clarification: at the beginning of the case you should verify with the client if there is a specific element as objective (eg “What’s the specific goal for entering the market – revenues, profits or anything else)
  2. Customers - in particular their segmentation and fit with our company (product/culture); you may add it in the second area mentioned by Hugo, calling it generally “Industry analysis”
  3. Feasibility of the goal:clarify if, given the capabilities of the client and the industry performance, you may be able to achieve your goal
  4. Ways to enter – that’s usually an expected area of analysis in a market entry case. Traditional ways are start from scratch, M&A or Joint Venture/Licensing

Hope this helps,


replied on Sep 17, 2017
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I would structure the presentation the following way:

1) Executive summary

  • Objectives
  • Context
  • Key findings

2) Market analysis

  • Size
  • Growth rates
  • Profitability
  • Segments
  • Distribution channels
  • Barriers (mainly regulation)

3) Competition

  • Market shares of competitors and their segments (see the next point)
  • Concentration/fragmentation (Fragmented market with lots of small players is less mature and easier to enter from a scratch. Concentrated market is hard to enter but has potential acquisition targets)
  • Unit economics of the players (Margins, relative cost position)
  • Key capabilities of the players (e.g. suppliers, assets, IP, etc)
  • Previous / projected entrants

4) Company

  • Unit economics (Margins, costs) in current or target markets
  • Brand
  • Product mix
  • Key capabilities

5) Opportunities to enter - a bucket summarizing:

  • Time to enter
  • Branding (Do we keep an existing brand / do sub-brand if it is the new segment or create a new brand?)
  • Existence of acquisition / licensing / JV targets if relevant
  • Cost and benefits

6) Roadmap

  • A Gantt chart with key initiatives, timeline, and milestones

7) Risks

Good luck!

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