What would be a good next step to say in situations where you are recommending a client to not go ahead for financial reasons ..I.e it's not a financially viable move for client? For eg should you sau you'd like to evaluate other options (could be anything - markets/deals/acquisition targets) that would be more profitable? Or is it better to say you'd like to explore ways to improve current profitability further (of deal/market entry/acquisition target etc) to make this a good option for the client?
Any other next steps?
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