In cases where the client is considering entering a new market and needs to decide which market to enter, what are the key considerations? If I have a list of potential markets with their size and competitive landscape, how do I find the most suitable one to enter?
thanks
(edited)
So our client is a $100M clothing company that makes clothes for hunters. It is now wants to enter new market and has three options to choose. Which one should it go for: (1) Military Uniforms( size=$300M, Total 40 players with top 4 having 67% of market share). (2) Boots (Market Size= $200M. Total 30 players with top 4 having 65% market share). (3) Bagpacks(Market Size- $100M, 15 players with top 5 having 72% market share).
Hi Aditya, I have provided an answer at the following link: https://www.preplounge.com/en/consulting-forum/which-market-to-enter-745