PrepLounge Logo
Sign up for free
Case Practice
Your PrepPlan Case Partner Premium Prep
Coaching
Coaches Coaching Packages Coaching Cockpit
Resources
Content
Case Interview Basics Case Library Tests & Guides Video Tutorials
New
 Consulting Blog
Tools
Mental Math Tool Stress Questions Case Interview Exercises Structuring Drills Logical Reasoning Drills Numerical Reasoning Drills Brainteaser
Consultancies
Employers Career Events Consulting Jobs
Consulting Q&A

Marketing case studies and interview questions related to digital marketing

Accenture case studies digital marketing marketing
Recent activity on Feb 01, 2018
2 Answers
13.5 k Views
Katharina asked on Sep 20, 2017

Hi guys,

I have an upcoming interview (final round) with Accenture for a Digital Marketing and Strategy Consultant position in their Digital Interactive unit. Has anyone ever been through the personal interviews for this specific role and can give me some tips? Do you have any suggestions on where to find case studies specifically related to (digital) marketing and technolgy? If there are any recruiters/ HR professionals amongst you: Could you give me hints on what to prepare for in terms of knowledge questions (e.g. are there any really hot topics I should read up on)?

Thanks in advance for your answers! Your help is highly appreciated.

Cheers, Kathi

(edited)

I want to be notified about updates regarding this question via email

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Retired
Expert
 replied on Feb 01, 2018
Former BCG interviewer
Was this answer helpful?
0
Vlad
Expert
 replied on Jan 31, 2018
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

Here are some general recommendations about Accenture:

  • No clear guidelines for cases, so the case depends on the manager
  • 60% chance that it will be marketsizing
  • 40% chance - profitability and general frameworks
  • Interviewers are less demanding than at Big3. unless you meet an ex-big3 consultant as an interviewer

As for digital - I recommend downloading available publicaly Accenture Point Of View docs on digital topics. This will give you a great sense of topics you should know

Best

Was this answer helpful?
0
Book a coaching

Related Articles

Accenture Application Process

We show you how you can land your offer at Accenture

Management Consulting Firms in Singapore

Get to know Singapore!

What Does a Management Consultant Do at PwC, Accenture & Deloitte?

Get to know it!

KI revolutioniert die Beratung! McKinsey, BCG, Bain und EY gestalten d

KI revolutioniert die Beratung! McKinsey, BCG, Bain und EY gestalten den Wandel und verändern 170.000+ Stellen in deutscher Unternehmensberatung.

Related Cases

Company case by CTcon

CTcon Case: Das beste Eis der Stadt!

Style:
Interviewer-led (McKinsey style)
Topics:
Capacity change, Growth strategy, Market entry, New product, Profitability analysis Capacity change, Growth strategy
Rating:
4.6
Deine Klientin ist die Besitzerin der Eisdiele TOTO in einer deutschen Großstadt. Das Geschäft läuft so gut, dass die Besitzerin eine weitere Filiale eröffnen will. Sie ist hellauf begeistert und möchte auf Nummer sichergehen. Sie fragt Dich daher: Ist das eine gute Idee? Deine Klientin ist die Besitzerin der Eisdiele TOTO in einer deutschen Großstadt. Das Geschäft läuft so gut, dass die Besitzerin eine weitere Filiale eröffnen will. Sie ist hellauf begeistert und möchte auf Nummer sichergehen. Sie fragt Dich daher: Ist das eine gute Idee? (Open whole case)
14.4k
Times solved
4.6
200+ Ratings
Intermediate
Difficulty
Expert case by Francesco

MBB Final Round Case - Smart Education

Style:
Interviewer-led (McKinsey style)
Topics:
Growth strategy, Market analysis, Market entry, New product Growth strategy, Market analysis
Rating:
4.6
Our client is SmartBridge, a nonprofit educational institution offering face-to-face tutoring services. The client operates in the US.The mission of SmartBridge is to help as many students as possible to complete studies and prevent that they drop from the school system, in particular in disadv ... Our client is SmartBridge, a nonprofit educational institution offering face-to-face tutoring services. The client operates in the US.The mission of SmartBridge is to help as many stude ... (Open whole case)
31.6k
Times solved
4.6
600+ Ratings
Advanced
Difficulty
Expert case by Francesco

Bain 1st Round Case – BlissOttica

Style:
Candidate-led (usual style)
Topics:
Growth strategy, Market analysis, Market entry, Profitability analysis Growth strategy, Market analysis
Rating:
4.1
Our client is a BlissOttica, an Eyewear Manufacturer that is looking to reach a 10% increase in profits. How would you help our client? Our client is a BlissOttica, an Eyewear Manufacturer that is looking to reach a 10% increase in profits. How would you help our client? (Open whole case)
13.6k
Times solved
4.1
100+ Ratings
Intermediate
Difficulty
Expert case by Francesco

BCG 1st Round Case – Water Flows [NEW]

Style:
Candidate-led (usual style)
Topics:
Growth strategy, Market analysis, Valuation Growth strategy, Market analysis
Rating:
4.3
Our client is a German-owned water provider company based in the southwest of the United States. As the biggest water provider in the region, they serve the majority of the southwest region.Profit growth has slowed down considerably in recent years, and the company is finding it difficult to co ... Our client is a German-owned water provider company based in the southwest of the United States. As the biggest water provider in the region, they serve the majority of the southwest re ... (Open whole case)
7.5k
Times solved
4.3
< 100 Ratings
Intermediate
Difficulty
Expert case by Francesco

Bain 1st Round Case – AirService [NEW]

Style:
Candidate-led (usual style)
Topics:
Operations strategy, Profitability analysis Operations strategy, Profitability analysis
Rating:
5.0
Our client today is AirService – a service provider for a number of airlines and airports. Their management recently realized a decrease in profits that is linked to increasing costs.Accordingly, they have engaged our firm to help address this issue. How would you approach this problem? Our client today is AirService – a service provider for a number of airlines and airports. Their management recently realized a decrease in profits that is linked to increasing costs.Accordingly, they have engaged our firm to help address this issue. How would you approach this problem? (Open whole case)
7.4k
Times solved
5.0
< 100 Ratings
Intermediate
Difficulty

Similar Questions

Strategy& and Middle East Case Studies Structure

3 answers

Interest in Undergraduate internships in Middle East

3 answers

How to practice cases + limited amount of them?

4 answers

Related Articles

Accenture Application Process

We show you how you can land your offer at Accenture

Management Consulting Firms in Singapore

Get to know Singapore!

What Does a Management Consultant Do at PwC, Accenture & Deloitte?

Get to know it!

KI revolutioniert die Beratung! McKinsey, BCG, Bain und EY gestalten d

KI revolutioniert die Beratung! McKinsey, BCG, Bain und EY gestalten den Wandel und verändern 170.000+ Stellen in deutscher Unternehmensberatung.

Similar Questions

Strategy& and Middle East Case Studies Structure

3 answers

Interest in Undergraduate internships in Middle East

3 answers

How to practice cases + limited amount of them?

4 answers
Cookie and Privacy Settings
This website uses cookies to enable essential functions like the user login and sessions. ... (Read more) We also use cookies and third-party tools to improve your surfing experience on preplounge.com. You can choose to activate only essential cookies or all cookies. You can always change your preference in the cookie and privacy settings. This link can also be found in the footer of the site. If you need more information, please visit our privacy policy.
Data processing in the USA: By clicking on "I accept", you also consent, in accordance with article 49 paragraph 1 sentence 1 lit. a GDPR, to your data being processed in the USA. The USA is not considered to have adequate data protection legislation. If you need more information please view the individual settings.
I accept
Manage settings individually
Questions or Feedback?
Select category
  • Select category
  • Case Interview Preparation
  • Coaching
  • Technical Problems
  • Other
Your name
Your email address
Cancel
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely