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Market sizing - Yoga market in Germany

Anonymous A

Hey guys, how would you approach the question on how to estimate the size of the German Yoga market. Thanks in advance!

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Vlad replied on 02/10/2019
McKinsey / Accenture / Got all BIG3 offers / More than 300 real MBB cases / Harvard Business School

Hi!

We would love to hear your ideas first and then give an advice:)

Best

Anonymous A replied on 02/11/2019

Hi Vlad,

my first idea was to use statistical information from, for example, statista, but it appears to be very difficult to find reliable data (revenues, etc.). My second idea was to focus on the German population, then segment by gender and age and estimate ratios of how many people do sports and how many of those people practice Yoga. My third idea was to use the Google key word analysis to try to find out how many people look for Yoga in Germany and then estimate how many of those people actually practice Yoga already or want to practice it. None of these approaches seem sufficient, though. Maybe one of you has a more promising idea to approach this problem. Thank you in advance for your help.

Thanks!

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