I applied during my one-year MBA as a student to McKinsey and Bain. However, I wasn't invited for an interview. I am planning to reapply once I graduate (in September this year). Though there isn't a lot of difference in my profile (other than a summer internship) from the first time round, I am working on improving my CV and cover letter. Do you think this improvement could give me a chance with these firms or am I likely to be turned down again as I do not have a lot of new experience to add? (Essentially, I want to understand if the way of communicating achievements a huge differentiator than the actual achievements.)