Literature is contrasting. Does Costumer Base overlapping spur cross-selling? Thank you!
Literature is contrasting. Does Costumer Base overlapping spur cross-selling? Thank you!
Literature is contrasting. Does Costumer Base overlapping spur cross-selling? Thank you!
Hi there,
as mentioned by Vlad and Robert, it depends on the products and possibly also on the ancillary services offered. You may have different situations, for examples:
Best,
Francesco
Hi,
It depends on the products you have:
Best
Hi Anonymous,
Good question and not so obvious in the first place!
Answer: it depends on the products the companies are selling.
Hope that helps - if so, please be so kind and give it a thumbs-up with the green upvote button below!
Robert
Could you please elaborate the up-selling opportunity please? — on Apr 15, 2020
Overlap can result in higher opportunities for both cross and upselling, more synergies, as well as a better understanding of the target market. The latter is specifically relevant in data-rich environments or in a business with an advertising business model.
Totally depends!
What you can know for sure is that the higher the overlap (in clients, segments, customers, geographies, etc.), the higher the cost synergies will be.
Best,
Clara
As others have indicated it requires further probing
If you are selling goods that are complimentary, which is to say they will be used together (phone and charger for example) then it is cross- selling. If you sell products that can be used as substitutes (2 versions of an adroid phone) then you are 'cannibalizing' as opposed to cross-selling
Dear A,
I wish I can get more specification and clarity to answer your question properly.
Best,
André
Hi, there is no general rule applicable to every case. It depends on the problem, on the client, and on the competitive environment / industry. Do you have any specific case in mind?
Best,
Antonello
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