Interest in industries

behavioral
New answer on Jul 18, 2021
4 Answers
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Anonymous A asked on Jul 17, 2021

Can I list one of the reasons I'm interested in a firm is because of their focus on retail / consumer goods - since one of my potential long term goals is starting a company/brand in this space?

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Erica
Expert
replied on Jul 18, 2021
Ex-McKinsey / 100% offer rate / LBS / Principle driven / Real case/ If you get the interview, you should get the offer!

Hi! I agree with Ian. It's actually a very good reason for joining a specific company due to their specialty in certain sector.

However, nowadays the "big names" (i.e. MBB) don't really ask this question much. So when a smaller/boutique company asks this question, you need to provide a more specific answer than "specilty in certain sector" as they genuinly wants to know why you choose them instead of the big ones. You can consider mentioning their particular working culture, geographic advantage, successful projects, etc.

Hope this helps!  

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Ian
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replied on Jul 17, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Absolutely! 100% If that's what they focus on and that's what you're interested in, this is a fantastic reason for wanting to join the firm.

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Francesco
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replied on Jul 18, 2021
#1 Coach for Sessions (4.000+) | 1.500+ 5-Star Reviews | Proven Success (➡ InterviewOffers.com) | Ex BCG | 10Y+ Coaching

Hi there,

It is totally fine if you mention you want to join a company because they focus on sector XYZ.

However, I would not recommend mentioning that the reason is you want to exit at a certain point and start your own company – some interviewers may read in it a lack of commitment in the career path in consulting.

Consulting companies hire to ideally have people who grow within the company, although many leave after a few years.

In general, you may consider the following points to answer “why us”?

  • Sectors of interest: specific focus of the company in areas/products interesting for you (your current point)
  • People you met and culture: specific people of the company you talked to, and the things they shared on the company
  • Your growth opportunities: specific programs of the company you heard about to enhance your growth
  • Company potential: how much the company grew in the last year and its recent development in new areas, which is a good guarantee for your future career as well
  • Size/reputation of the firm: smaller companies usually offer a more entrepreneurial culture, with higher growth potential internally. Bigger companies have more resources and support staff, and more prestige in terms of exit.

Best,

Francesco

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Adi
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replied on Jul 18, 2021
Accenture, Deloitte | Precision Case Prep | Experienced Interviewer & Career Coach | 15 years professional experience

Yes, definitely!

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Erica gave the best answer

Erica

Ex-McKinsey / 100% offer rate / LBS / Principle driven / Real case/ If you get the interview, you should get the offer!
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