Dear experts and community,
Thanks a lot for the time devoted to help :)
I have a job interview in the upcoming days, for which they will soon share the prompt and give me couple days. I know other people who interviewed in the last months and last year with the company, and the prompts are usually arround a product or category that has had trouble ramping up -although there is interest in the product page, very few of the visits convert into sales-.
Those products of product categories are usually technology-propietary (e.g., very expensive devices for integrated home that save energy, roof tile that integrates solar energy systems into it etc.) Although those solutions more expensive that the traditional solutions a priori, they give quite some savings in the future.
I know that I need to practice THOSE GROWTH REVENUE cases and also new market entries. The 2nd ones I got them covered, and i would like to try to solve theoritically one of the others, since I know that those are the type of cases asked.
I have to come up with creative ideas to solve this: Since the issue does not seem to be in clients finding the product, I believe the issue can be related to pricing, not the right channel, not enaugh information... Hence, the ideas that I am thinking go in the direction of changing the channel -perhaps with specialized sellers, since this is a very expense and technical product-, creating places where people can touch and feel, being able to quantify further the impact -economic and enviromental, but how?-, etc.
I would be most grateful to hear the thoughts of our experts, and of course of anyone who can contribute in this problem solving. I guess also this type of case is a rather common one and many people are asked in this context to propose solutions, so I hope many other candidates can benefit as well.
Thanks so much, and already looking forward to reading!
EDIT: the product is a one-off purchase (e.g., radiation floor for your house, something expensive but that would save money in the long term)