Is it an appropriate comment to make that one way to improve profitability is to increase volume sold, because as gross profit increase, client will improve their profitability in the operating margin level, provided no incremental increase in fix cost with additional volume sold.
Of course this is on top of the option to increase price and cut down costs
Hi Pedro, when a case objective was to improve profitability, wasn't it supposed to increase the margin instead of the absolute profit?
That is a good clarification question to ask the interviewer. I usually consider profitability as related to ROE or ROA, i.e., making more profit with the same asset base, which is what I am doing above. Now, if you consider only average margin, you have an additional option, which is to stop selling lower margin products. If you remove products whose contribution margin is below average margin, then your margin will go up. Unfortunately, your absolute profit will go down. I don't see why a company would want to do that...
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