Hi Ian, thank you so much. I have actually discussed this question and asked my manager some clarification questions, it was pointed out to the team that we should decide on the method and with respect to what. The only hint is choose qualities that can be quantified. If taste can be quantified, then no issues. I chose three parameters to compare: the active ingredient, age of targeted market segment, and selling price. It seems to be an acceptable approach.

Hi Andre. Thanks for sharing. The question was intentionally left with an open-ended objective. This way, we (team members) would have to decide on our unique approach. I used multiple points of reference to create my comparison. Since there are no restrictions, I focused on the following: A) the most prominent active ingredient of each product and the quantity of that ingredient; B) target segment information and age of the consumers; and finally, C) the known selling price. I was able to tabulate the comparison efficiently. Others brought excellent points as they chose other parameters to compare. Example: one member used the physical appearance to quantify the difference, another member was able to quantify by sales figures and where each product is sold. At the end of the exercise, each member brought something different, which helped us create an excellent overview of each product's differences.