Hello,
Instead of using 4 Ps (product, pricing, place, promotion), how should I structure the go-to-market strategy?
Thanks.
Hello,
Instead of using 4 Ps (product, pricing, place, promotion), how should I structure the go-to-market strategy?
Thanks.
Hi,
I recommend starting with clarifying the objective - Which metrics you need to achieve with the product? Then I will follow up with the structure:
Analyze the market:
Analyze our product:
Analyze the competitors:
Go-to-market strategy:
Best!