Hi John,

First of all, it's great to hear that you found an even more fulfilling profession for yourself!

This is indeed an interesting, very specific question, so I'm happy to give you my perspective on it:

• For the proposal, if you do not yet know how to structure the analysis, you eventually have three options:
  • Make yourself knowledgeable about how to structure the analysis. I would be more than happy to work with and help you building up a structure and approach that will be valid for all of your clients but will still leave room for customization.
  • Limit the information on the content side, i.e. the analysis you will perform. You might even focus on specific state-of-the-art analyses of which you know they will impress the clients.
  • Limit the information on past case studies to show what you have done with other clients.
• For the delivery, however, you need to make yourself knowledgeable about how to structure and approach the analysis. Again, I would be more than happy to work with and help you.

In case you want a more detailed discussion on how to proceed with your new endeavor, please feel free to contact me directly.

I hope this helps,

Hagen

(edited)