Hello,
Our client is a traditional newspaper company (only hard-copy) that is considering to establish a website to increase revenues. What factors would you consider to help the client?
How would you structure the case? Where would you include subscription, advertising revenue etc?
Customer preferences
*Key segments
*What do they want?
*Their preferred dist channel (hard-copy vs online)
Company specifics
*Content (match or mismatch with the customers)
*Capabilities (IT, design etc)
*Financial resources
Competitor Analysis
*Key players
*Market share
*What are they doing on that angle and prod/ content differentiation if any?
Strategic Issues
*Risk of losing current customer base (maybe they are old and does not prefer online channels)
*Brand confusion
Thank you very much.
(edited)
Thank you for sharing this helpful framework! It's great to see a comprehensive approach that covers all the important factors, including customer preferences, company specifics, competitor analysis, and strategic issues. The brainstorming approach seems very thorough and can be a valuable tool for a newspaper company looking to establish a website and increase its revenues. I particularly appreciate how the framework addresses the potential risk of losing current customers and brand confusion, which are critical considerations in this type of transition. Thanks!