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How to answer questions that have no frameworks associated to them?

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Sidi replied on 05/25/2018
McKinsey Engagement Manager & BCG Consultant | Interviewer at McK & BCG for 7 years | Coached 35+ candidates secure MBB offers

Hi Michael!

I think the basic premise of your question needs to be discussed. What I mean is the following:

I am absolutely no friend of frameworks to begin with! I believe most (or probably all) casebooks are teaching a fundamentally flawed way how to think about business / strategy / organizational problems! A framework as such is worth nothing if it is not embedded into the specific context of the situation! This means, each element that you want to scrutinize ("building blocks" of the framework so to speak) needs to clearly relate back to the question that you want to address!

This is why you ALWAYS start from the specific question that you want to answer! From there, you define the criterion or criteria that need to be met in order to anwer this core question in onw way or another.

In 95% of cases, value creation will be the central element. This is nothing else than profit generation over a specific time frame. You then draw a driver tree for profitability in order to isolate the numerical drivers for your solution. And then, only after you have drawn out the driver tree, you can map out the relevant qualitative "framework elements" to the sub branches. This approach is much much clearer then any framework you will find in any case book. And, contrary to frameworks, which are hanging in the air and do not logically relate back to the specific question, his is a bullet proof approach when done rigorously.

The caveat is: this requires time and coaching to internalize. But ultimately, this is how consultants think about problems - how can we optimize for value creation?

Cheers, Sidi

P.S.: Have a look at the structure I outlined here:


KP replied on 05/25/2018

Thanks for that insight on structuring, Sidi! Is it a good idea to define the core question as soon as you're done clarifying the case question or after you've had a chance to understand a bit more about the business. In other words, should the order of response be: 1, 2, 3 as below or 1, 3, 2?

1. Para-phrase/ clarify case details

2. Define and confirm core question

3. Ask questions to understand how the business works, etc.