How can I estimate the size of second-hand vehicle market (in unit) in China?

Market sizing
New answer on Nov 02, 2019
1 Answer
1.9 k Views
Roy
Proficient
asked on Nov 02, 2019

Overview of answers

Upvotes
  • Upvotes
  • Date ascending
  • Date descending
Best answer
Vlad
Expert
replied on Nov 02, 2019
McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School

Hi,

1) Calculate the number of households

2) Calculate the number of vehicles (% households owning the vehicles)

3) Assume the lifetime of a car (let's say 10 yers) and the av. change of ownership rate (2 times in 10 years). Thus the replacement rate will be 1/5 cars per year

P.s. Don't forget about commercial vehicles. You can use personal experience to say that every 10th vehicle is commercial. Apply different replacement rate for them

Best

Was this answer helpful?
Vlad gave the best answer

Vlad

McKinsey / Accenture Alum / Got all BIG3 offers / Harvard Business School
429
Meetings
12,228
Q&A Upvotes
127
Awards
4.9
186 Reviews
How likely are you to recommend us to a friend or fellow student?
0
1
2
3
4
5
6
7
8
9
10
0 = Not likely
10 = Very likely