I awalys wonder how to combine the qualitative and quantitative part of the framework together.
For example, a case is about whether the client should launch a new product or not. I think my framework would be:
- market: market size, growth rate
- consumers: segmentation, size, preference for the product
- competition landscape: #of competitors, market consolidation
- company: funds for investment, previous experience, branding, supplychain, feather of new product
Profit of launching new product
- revenue: Price*volume
- cost: initial investment cost, operation cost(fix, variable)
THREE. RISK AND IMPLEMTATION
My question is: 1) Is it ok for me to seperate the quantitative part and the qualitative part? I know the numbers of quantitative calualation come from qualitative analysis, but I also think that for many case the profit calculation is the main part. 2) if it's ok to sperate these two part, can I change the sequence, (talking about quantitative part first) depending on the case? 3) If I should combine these two, how to do that in a reasonabe and logical way? 4) I also wonder if it is proper to take "risk" as an individual part?
Thank you so much!!!!