Ferrero wants to increase its Nutella sales in US and wants to estimate the US Nutella market compared to Milkshake one?

Market sizing
New answer on Mar 28, 2021
2 Answers
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Anonymous A asked on Mar 28, 2021

Continued: Estimate both markets and tell me what Ferrero should do.

BCG (First round - Madrid)

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Gaurav
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replied on Mar 28, 2021
Ex-Mckinsey|Certified Career Coach |Placed 500+ candidates at MBB & other consultancies
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Ian
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updated an answer on Mar 28, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

You'll really get the best out of this exercise if you try it yourself. Why don't you post what you're thinking and we can help?

Hint: Do you think this makes more sense top-down or bottom up?

General Tips

Remember that there's rarely a "best" answer with market sizing. What's important is that you break down the problem the way it makes sense to you. Importantly, break it down so that the assumptions you make are the ones you're most comfortable in.

For example, do you know all the major brands? Great go with that. Do you understand all the segments of that country's population (either age or wealth or job breakdown)? Go with that. Do you know the total market size of a similar industry? Then break it down that way.

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Gaurav gave the best answer

Gaurav

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Ex-Mckinsey|Certified Career Coach |Placed 500+ candidates at MBB & other consultancies
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