#1 Expert for coaching sessions (1700+) | Ex BCG | 850+ reviews with 100% recommendation rate
Book a coaching

Facts and data for market sizing cases

Anonymous A

Hey guys!

So to solve market sizing cases, I started to collect some numbers that can help me, like: the population of important regions (EU, US, some cities in the US, China, India) as well as number of households in those regions. Are there any other facts that helped you for market sizing questions?

  • Upvotes
  • Date ascending
  • Date descending
Francesco replied on 05/20/2017
#1 Expert for coaching sessions (1700+) | Ex BCG | 850+ reviews with 100% recommendation rate

Hi Anonymous,

market sizing usually doesn’t require much information to be memorized. The main data I would recommend to know are:

  1. State populations, in particular for the area you live in. So for Europe, knowing the population of Spain, UK, France, Italy Germany, Russia and the main countries in Eastern Europe would help.
  2. Formulas for volume/surface of solid figures - sphere, cylinder, pyramid, parallelepiped, cone.

Knowing the number of companies in your own country could also come handy if you end covering something related to that.

As mentioned, once you know the previous data, you should be able to estimate all the other numbers with an appropriate justification.



Anonymous C replied on 05/16/2017

I am Germany based and I found it useful to additionally to what you mentioned to know the revenue and number of employees for the main German companies (VW, Siemens, BASF, Daimler). Otherwise I would say it's not necessary to memorize anything, if you can make justified assumptions.

Anonymous B replied on 05/14/2017

Can you solve market size case? Then I will give you Case question. Please Whatsapp (+918961680035) me to discuss market size case.


Related BootCamp article(s)

Getting Up to Speed

In order to repeatedly demonstrate prerequisite skills under the pressure of a real case interview, you need to learn the basics and practice cases.

4 Comment(s)

Case Studies

The case study is the most important element of the case interview, which you'll have to nail in order to get into strategic consulting. Here you can learn the specific skills and concepts necessary to solve them.

4 Comment(s)

Market Sizing

Market Sizing Cases are used to test your quantitative and reasoning skills. The interviewer evaluates your structure, numbers-handling and business sense.

16 Comment(s)

Important Facts

It's essential to know some key figures regarding geographies, population, economies for your case interviews. We summarized them for you here.

9 Comment(s)

Related case(s)

Your client, large automotive OEM WyCar, has developed its first fully electric vehicle (EV) and introduced it as a pilot on the Austrian market last year. However, sales have been far below the expected numbers. The management has engaged you to support them in understanding the reasons and advise ... Open whole case

Bain Case: Old Winery

Solved 10.7k times
4.4 5 285
| Rating: (4.4 / 5.0)

You have inherited the “Old Winery” from your grandfather, a winery which has been family owned for five generations and can be dated back to the 16th century. Half of the eleven hectares are used to grow white grapes, the other half to grow red grapes. They are grown in the conventional way, i.e ... Open whole case

Onlinestar, an online retailer of furniture and garden products (core business), has grown significantly in recent years as a result of an expansion of its product portfolio. The company mainly imports goods from Chinese manufacturers but also operates its own production of cat lavatories (special b ... Open whole case


Solved 39.2k times
4.5 5 1149
| Rating: (4.5 / 5.0) |

Nutripremium is a very well-known premium nutrition food company in Europe (€1 billion revenue last year). It is based in Spain and has an excellent market share not only in its home country but also in Portugal, France, Italy and Germany. Nutripremium has two main lines of products: Vitam ... Open whole case

Children vaccine

Solved 36.2k times
4.4 5 1135
| Rating: (4.4 / 5.0) |

Beyer, one of the biggest pharmaceutical companies in the world, just invented a very reliable vaccine against Chickenpox, a disease that affects children in the age from 2 to 16 years. Beyer came to you wondering what their potential sales in Europe in the first year would be if they launched th ... Open whole case