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Facts and data for market sizing cases

Anonymous A

Hey guys!

So to solve market sizing cases, I started to collect some numbers that can help me, like: the population of important regions (EU, US, some cities in the US, China, India) as well as number of households in those regions. Are there any other facts that helped you for market sizing questions?

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Francesco replied on 05/20/2017
Ex BCG | MBB Specialist | #1 Expert for meetings done (800+) and recommendation rate (100%)

Hi Anonymous,

market sizing usually doesn’t require much information to be memorized. The main data I would recommend to know are:

  1. State populations, in particular for the area you live in. So for Europe, knowing the population of Spain, UK, France, Italy Germany, Russia and the main countries in Eastern Europe would help.
  2. Formulas for volume/surface of solid figures - sphere, cylinder, pyramid, parallelepiped, cone.

Knowing the number of companies in your own country could also come handy if you end covering something related to that.

As mentioned, once you know the previous data, you should be able to estimate all the other numbers with an appropriate justification.

Best,

Francesco

Anonymous C replied on 05/16/2017

I am Germany based and I found it useful to additionally to what you mentioned to know the revenue and number of employees for the main German companies (VW, Siemens, BASF, Daimler). Otherwise I would say it's not necessary to memorize anything, if you can make justified assumptions.

Anonymous B replied on 05/14/2017

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