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New answer on Oct 17, 2021
5 Answers
758 Views
Anonymous A asked on Oct 08, 2021
area_4.png

Why does S.Korea, and Brazil slope downwards even though they are increasing in %? Can someone explain how to read this graph?

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Cristian
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Content Creator
updated an answer on Oct 09, 2021
#1 rated MBB & McKinsey Coach

Hi there,

Basically the graph shows the % distribution of the countries. Try to not read the lines in the graph, but rather the volume. So that means that if in 100 ‘units’, Russia went from ~47 in 2006 to ~15 in 2010, that ‘space’ in the market is filled now by other countries such as S Korea, Brazil and China. Hope this makes sense. Best of luck!

(edited)

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Pedro
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replied on Oct 08, 2021
30% off in April 2024 | Bain | EY-Parthenon | Roland Berger | Market Sizing | DARDEN MBA

They are not the ones “going down”. Russia is becoming smaller (having lower % weight) and because those two stand immediately above Russia they also “seem” to be going down. 

What this graph says is that China, S.Korea and Brazil are replacing Russia as a supplier/producer/consumer.

If you reversed the countries order you would clearly see those three going up, with Russia becoming smaller.

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Ian
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replied on Oct 08, 2021
#1 BCG coach | MBB | Tier 2 | Digital, Tech, Platinion | 100% personal success rate (8/8) | 95% candidate success rate

Hi there,

The chart is showing numbers out of a total 100%!

So, because Russia is losing so much %, Brazil and S Korea have to “fill” that spot.

If you read their percents, they are increasing, but they are next to a country that is decreasing. It's just how this chart works!

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Antonello
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replied on Oct 10, 2021
McKinsey | NASA | top 10 FT MBA professor for consulting interviews | 6+ years of coaching

Hi!

Other coaches already gave interesting insights!

Not much to add here.

Best,

Anto

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Agrim
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replied on Oct 17, 2021
BCG Dubai Project Leader | Learn to think like a Consultant | Free personalised prep plan | 6+ years in Consulting

Because Russia's share is declining.

This is a percentage stacked area chart.

Percent Stacked Area Chart consists of several area series consecutively stacked on top of one another. Values along the Y axis range between 0 and 100%.

The height of each series in a Percent Stacked Area Chart is determined by its contribution to the sum of all values in a certain category (on the X axis).

Percent Stacked Area Charts are a great way to follow the variation of each of several variables simultaneously as well as their percentage ratio over time.

 

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Cristian gave the best answer

Cristian

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