Does Tier 2 include the big 4 strategy consulting arms (Parthenon and Strategy&) in the U.S.?

Big4 strategy
New answer on Jun 11, 2021
4 Answers
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Anonymous A asked on Jun 10, 2021

I've seen some include strategy groups of the big 4, such as Parthenon and Strategy&, under Tier 2 while others say they're still big 4. I don't understand why these strategy groups wouldn't be included in tier 2 as they were once independent strategy firms before they were acquired. Are other tier 2 firms, such as Oliver Wymann or LEK, better than Parthernon or Strategy& in the U.S.? I'm specifically interested in going into brand management or focusing on marketing.

Based on my interests, will joining MBB, instead of the aformentioned firms, provide me with more opporutnities? I've read MBB is best if you want to go into PE, which I'm not interested in.  

(edited)

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Francesco
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replied on Jun 11, 2021
#1 Expert for Coaching Sessions (3.700+) | 1.300+ Reviews with 100% Recommendation Rate | Ex BCG | 8+ Years of Coaching

Hi there,

The definition of Tier 2 for strategy consulting is pretty “fluid”. Different people consider different companies as Tier 2.

In general, I would consider “clear” Tier 2: Oliver Wyman, Strategy&, Kearney and Roland Berger.

However, that also depends on the country. In some geographies, some so-called Tier 2 are stronger than even MBB (eg, Strategy& in the Middle East is stronger than Bain). Moreover, the same Tier 2 may have a very different penetration in different countries (eg Roland Berger in Germany has a very strong presence compared to the one they have in the United States).

Brand management and marketing is not a clear focus for strategy consulting companies – that’s a very specific niche. Usually you join as a generalist and may cover a variety of sectors.

If you want to focus specifically on marketing from the beginning, you may want to look for a boutique (however exit opportunities with that will be more limited).

Best,

Francesco

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Ian
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replied on Jun 10, 2021
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Hi there,

Big4 is a subset of Tier 2! So, Tier 1 is only The Big Three (MBB). Tier 2 is Big4 AND a bunch of others (you mentioned a few i.e. OW, LEK).

The best way to check all os this and understand relative rankings is to simply google rankings :)

If you'd like to focus on brand management/marketing, you generally will need to go more boutique (i.e. not Tier 1 OR Tier 2)

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Pedro
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updated an answer on Jun 10, 2021
Bain | EY-Parthenon | Roland Berger | FIT Interview | Principal Former Head Recruiter | Launched EY-P Lisbon Office

Hi there,

I am not sure any of those firms (MBB, tier2, Big4) focuses on marketing/ brand management.

Regarding PE, Bain and EY-Parthenon are particularly strong in that area, quite above all other competitors.

Regarding your question on tier2, Parthenon was able to retain its core values, practices and talent even after being acquired by EY (probably because the founder Bill Achtmeyer remained leading EY-P). Also because there was a well managed integration and no relevant overlap on how it was done. So definitely a Tier2 for EYP.

Not sure whether this was the case for the other Big4 acquisitions/strategy arms in the US.

(edited)

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Adi
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replied on Jun 11, 2021
Accenture, Deloitte | Precision Case Prep | Experienced Interviewer & Career Coach | 15 years professional experience

In addition to what other coaches have said, if you are keen on Marketing check out Accenture (Accenture Interactive). 

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Francesco gave the best answer

Francesco

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