Does Tier 2 include the big 4 strategy consulting arms (Parthenon and Strategy&) in the U.S.?

Hi there,

Big4 is a subset of Tier 2! So, Tier 1 is only The Big Three (MBB). Tier 2 is Big4 AND a bunch of others (you mentioned a few i.e. OW, LEK).

The best way to check all os this and understand relative rankings is to simply google rankings :)

If you'd like to focus on brand management/marketing, you generally will need to go more boutique (i.e. not Tier 1 OR Tier 2)

Hi there,

I am not sure any of those firms (MBB, tier2, Big4) focuses on marketing/ brand management.

Regarding PE, Bain and EY-Parthenon are particularly strong in that area, quite above all other competitors.

Regarding your question on tier2, Parthenon was able to retain its core values, practices and talent even after being acquired by EY (probably because the founder Bill Achtmeyer remained leading EY-P). Also because there was a well managed integration and no relevant overlap on how it was done. So definitely a Tier2 for EYP.

Not sure whether this was the case for the other Big4 acquisitions/strategy arms in the US.

(edited)

In addition to what other coaches have said, if you are keen on Marketing check out Accenture (Accenture Interactive).