Confused about Turkish Market Entry Strategy - Distribution bucket: OEM

Hi Andrew,

I can understand your confusion, but I recommend you take a step back and re-read this case!

OEM is only ever mentioned in this case under Brand and Channels of distribution.

Remember, what's important to understand in any case is how the business/industry works. So, remember that lubricants are used on machine parts. OEMs are the manufacturers of these parts. When they products these parts, they finish the product by lathering it in lubricant. As such, they are a possible channel of distribution because we could sell the product to them. Additionally, they are useful for branding because, the logic would go, if the guys who know machine parts best use this lubricant, it must be good!

Just to re-iterate: No part of this case has to do with partnering with and OEM or setting up an OEM. OEM is a seperate supply chain/product to lubricants.