Well, first of all, you should ask clarifying questions:

• What is division doing? Is it serving any reasinably purpose, like a region/ category/ customer segment, etc? In this context you'll probably to have to understand not only this division, but the others as well
• What are we optimizing for? Is the declared objective to maximize profit, profitbality, revenue, etc?

In absense of any other info, I'd probably go about this in two main blocks, each with a few sub-questions:

• Should we sell the division?
  • Reason for underperformance?
  • Possibility of a turnaround?
  • Strategic relevance? (e.g. enabler for other divisions? Required to maintain customer relationships, etc..

• Can we sell the division?
  • Is there an interested buyer out there?
  • Can they do more with the division than we can (i.e. are they willing to pay a good price, above the book value of assets)?

Hello!

Interesting case!

First of all, and super important, you need to ask clarifying questions.

I would try to figure out:

1. What I would take out when selling:
   1. Financially/profit related
   2. Synergies lost
   3. Beyond economics (e.g., impact in brand, community, clients, etc.)
2. What would it take to turn it arround

Hope it helps!

Cheers,

Clara