When it comes to decision making - the framework should address the decision, and not the problem. 

Question 1: Should they enter the EU market or not?

Question 2: Should they focus on high-end or low-end?

Objective: ??? Unknown! (Profit? Market Entry? Market Dominance? Experiment? Foot-in-the-door?)

The ‘framework’ you are mentioning - is only a list of evaluation parameters. And it is not MECE. The questions you should be asking are these:

1. Does this market entry make financial sense? (then check market and profitability parameters in there)
2. Does this market entry make strategic sense? (then check if it helps achieve the objective - which is unknown right now)
3. Does this market entry make operational sense? (then check from a capability point of view and others)
4. Does this market entry make sense from other parameters (regulatory, feasibility, internal product strategy etc.)

Once you have your ticks and crosses as the answers to these questions - only then can you determine whether to enter or not?

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Hi there,

This is indeed an interesting question which is probably relevant for quite a lot of users, so I am happy to provide my perspective on it:

• Generally speaking, the content is there yet I would advise you to really think through the outcome of each aspect of your structure, i.e. there needs to be a clear insight or “piece of the puzzle” to solving the question.
• For instance, before jumping into a proper market due diligence and profitability assessment, you might first make a qualitative assessment whether the market is attractive at all (external perspective) and whether the companies has the right capabilities to compete in the market (internal perspective).

In case you want a more detailed discussion on how to best approach any type of case study in a structured, hypothesis-driven way, please feel free to contact me directly.

I hope this helps,

Hagen

Hi there,

This isn't a framework.

It's a list of ideas.

You need to have a why and how to each of your buckets. What is the point of your market bucket? (Hint: To determine which one is generally more attractive as a whole).

What is the point of your profitability bucket (Hint: It really shouldn't be here if you're also going to have capability…both are about which market we will perform better in).

Fundamentally, what I need to see is what is your structured, objective-driven approach to solving this problem….put another way: How will my buckets lead me to actually answering this questions.

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Post your solution here please and we can comment. Best way to learn.

Hi!

Why don't you post your solution here?

We might give you more accurate feedback.

Best,

Anto

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