Hi Ian, thanks so much for pointing them out - it actually makes a lot of sense. In this case, I could probably think of a few pricing strategies (like price discrimination, of offering low price for basic vaccine and charge a very high price for more effective ones, or to negotiate a packaged deal with government where the vaccine is priced lower but additional services has a high price. Just some thoughts that I currently have.) But I'm wondering how I could approach this question and probably evaluate these options in a structured way, instead of just throwing ideas here, given there is a lot to consider. Thanks again for answering my question in the first place! Hope to hear your opinion on this as well.

(editiert)

Hi there! Yes, a lot of these things just require practice and reading to better understand :)

So, right now you have a lot of "ideas". Great ideas, but unstructured ones as you've pointed out! Fundamentally, you're evaluating what ideas will make the most profit while ensuring good PR/reputation.

Your structure could honestly be done in many ways...this one is very subjective. So, you could have 1) Determine pricing method (cost v value v benchmarking) 2) Determine level of pricing based on method 3) Look at logistics of implementing

Or, it could be 1) Market / Customer identification (could be clarifying Q too...gov will buy) 2) Determine WTP (willingness to pay) 3) Evaluate appropriate % of WTP to charge in order to maintain good PR

^very quick brainstorming but you get the idea!