What have you found through your research that differentiates LEK for you? This needs to be personal to you i.e. why LEK is the right next step for you at this stage of your career and what skills/value do you bring to them- there is a mutual fit.
1. Use freely available social media sources
Use sources such as Glassdoor, LinkedIn and Google reviews, FT, CNBC, Economist, Ted Talks, Bloomberg, and Annual Reports to get an idea of what former and current employees, experts and industry commentators are saying about your target firm. You want to pick up any red flags on share price, investments, leaderships changes, lawsuits etc.
2. Join networking events
Attend company events (e.g., Webinars, Open Days, Training) virtually or remotely to hear from the employees and interact with them. These events can be a great opportunity to hear about their latest research, innovation, growth areas, etc.
3. General networking
Use LinkedIn and general networking extensively to engage directly with current and former employees. Use your own network of friends and colleagues. Someone might know someone who works in your target firm or knows someone who works there. It is okay to cold call or email if required but make sure to tailor your message to them.