what's the difference between "top down" and "bottom up" approach?
Hi,
I have been working in the BCG office and I did the interviews also for Bain and Mckinsey, where I have many friends. It's really hard to summary the differences between these 3 offices but I will try to address your points:
All of them are excellent offices and place to work, but you should try to understand which office is closer to your personality, also looking around and knowing people working there during the interviews. One aspect that you should consider is also the MBA policies, that are quite different between them.
I know that is difficult to understand differences between them from outside, I had really hard time to decide which offer to accept.
Feel free to contact me if you want to discuss more about it, I can share with you which were the drives of my decision and some general insights.
Best,
Luca
(editiert)
Hi!
Here is my perspective based on 7.5 years of experience in McKinsey and BCG, workng across Europe, Africa, and Middle East.
1. Reputation & (perceived) Thought-Leadership
McKinsey is still the gold standard in terms of recognition across all industries, from tech to large established corporates. Whilst on some specific areas other firms might have developed a stronger expertise (e.g. Parthenon is the leading firm for education), everybody recognizes that hiring McKinsey is the safest bet to ensure consistent, high quality work. The level of knowledge created by McKinsey grants it top pages in leading newspapers, a coverage that is still not matched by BCG or Bain. BCG has been trying quite successfully to go in the same direction, establishing reputation as a knowledge-based company, but is not yet there. Bain, on the other hand, has been focusing less on knowledge leadership and instead cultivating a reputation focused on its capability of making things happen by adopting a cooperative approach.
2. Alumni network
Consulting is usually regarded as a springboard to a brilliant career. This is why the alumni network that you'll find when leaving should be considered among the key decision criteria. McKinsey has the largest workforce (8k consultants vs 4.5 BCG and 3k Bain), hence the largest alumni network. Moreover there is a strong cohesion and sense of belonging fostered whilst working at McKinsey that usually remains after leaving. You'll be surprised at how many people who were "counselled to leave" by McKinsey (basically advised to find another job elsewhere) turned themselves into key McKinsey clients after leaving. Alumni networks are weaker in BCG and Bain due to the lack of critical mass and a weaker sense of belonging. However, BCG has become increasingly active in engaging its alumni network, and my subjective impression (as an alum of both McK and BCG) is that they have managed closed some part of the gap to McKinsey.
3. People
All MBB firms are obsessed about hiring the best and the brightest. The smartness of colleagues in all three MBB firms is absolutely amazing. Here I'd say that the main difference in the hiring criteria between McKinsey and BCG is in consistency and ease of being "shaped" according to the standards. While BCG is mostly focused on hiring bright people, McKinsey values a lot the alignment in terms of mindset and the ease of "formatting" the candidate according to the McKinsey standard. This includes speaking using a top down approach, keeping a friendly but assertive approach, and most of all being open to feedback. McKinsey puts a lot of emphasis on the three above characteristics and regards them as a key decision factor in the selection process.
4. Client mix
This varies to a large extent by office and by country; as a general trend, Bain has higher mix of PE clients (Bain Capital, although now separated from Bain, was co-founded by several Bain partners), McKinsey is the leading consultancy for healthcare and governments, especially in developing countries.
5. Projects
It has often been said that BCG focuses more on pure strategic projects, McKinsey on organizational projects. This is no longer the case. All three MBB firms have been trying to move downstream in order to provide end-to-end solutions to their clients going from devising strategies to testing and implementing them. Moreover, they are all massively investing to ride the massive wave of digitalization that is still building up.
6. a) Approach to clients
McKinsey tends to have a more top-down approach and usually takes pride in challenging and often contradicting clients. They do cooperate with clients but tend to be quite assertive in pushing forward their solution. BCG is slightly more “cooperative”, putting a special emphasis on “delighting” clients. BCG consultants often spend a bit more time in order to build consensus in the organization by engaging the middle management, instead of obsessing over analysis (McKinsey way).
6. b) Approach to problems
All MBB firms leverage a lot past work to provide answers including tested, off-the-shelf elements. However, BCG has cultivated a reputation for being looking at each problem with a fresh perspective and building innovative solutions. It is also something that consultants like to hear when interviewing candidates and asking them "Why BCG?"
7. Way of working/resources
A point that is often neglected in answers to this kind of question is understanding how everyday work will change across firms. Whilst there are many similarities (4 days a week on client site, teamwork, challenging lifestyle), there are also two key differences:
Whilst Bain and BCG have both developed similar support resources, they still do not have the scale of McKinsey.
Cheers, Sidi
Hello!
Differences are little, but they do exist somehow.
In a nutshell, little differences but raughly same. All fantastic, and the skillset you adquire is truly similar
Hope it helps!
Cheers,
Clara
Hey A,
more or less most of the top firms have a pretty similar corporate culture and the differences between McK, BCG and Bain are not that big.
From my personal experience of interacting with all three of them and having friends working there I would say that:
Mackies are more top down and soaring individuality of every consultant. Everyone tries to be a star there.
BCGler are more team work players, prefer bottom up approach to secure buy-in with the middle management of the client, more collegial and value creativity most.
Bainies are very team oriented, the most strongly number driven and might have the longest working hours (especially in PE) among the three.
Anyway every firm of top 3 is equally good, because you will be surrounded by the brightest minds in the industry. So choose the one, which better fits to you and your values!
Good luck,
André
what's the difference between "top down" and "bottom up" approach?
Top down means define the approach with the top management and strictly reinforce it to the middle management - "Push from the top". Bottom up means define the approach and Align it with the middle and top management - "Co-cration". It takes longer than "top down", but ensures the buy in from the people within the organization and is more sustainable for the client's corporate culture
I think honestly the differences are minimal and also depend on the industry and the practice. PE practice at McKinsey is very different in terms of the culture from McKinsey digital or from the Procurement practice.
what do you mean by mckinsey being famous for it's "top down" approach?